10000% agree with your point on organic social being for influencers. It took me way too long to come to this perspective. I wish someone just drilled that into my head a few years ago.
This was a great read! And I completely agree influencer marketing has completely dominated the scene, gone are the days where we may stop at a carefully placed billboard but we rather flock to TikTok/Instagram for inspiration and even reviews. There’s a sense of “trust” for sure. Do you think there will be a time where this will be cycled out as well?
Loved reading this! It's giving more context and structure to what I'm currently advocating for to my CEO. A question about high volume gifting - what's an expected posting rate? Or do you have everyone sign a contract to guarantee posting in exchange for gifting?
Hi Bri! The answer really depends on the brand and who you’re targeting, but generally a 30-50% response-rate for cold Instagram DM outreach and same post-rate from those who opt in. To your second question, I’ve never required posting or involved contracts. It slows things down a ton and feels less organic. But depending on how valuable your product is, you could require affiliate.
10000% agree with your point on organic social being for influencers. It took me way too long to come to this perspective. I wish someone just drilled that into my head a few years ago.
Same.
Thank you so much for your kind words. We (the entire team at Dorsey and I!) really appreciate it so much.
Big fan of what and how you’re building x
Omg JESS I found myself nodding so vigorously to everything now my neck hurts lol. This is brilliant
HA you get it. Means a lot coming from you 🫶
Preach to all the above!! More brands need to recognize this 🤌🏼
This was a great read! And I completely agree influencer marketing has completely dominated the scene, gone are the days where we may stop at a carefully placed billboard but we rather flock to TikTok/Instagram for inspiration and even reviews. There’s a sense of “trust” for sure. Do you think there will be a time where this will be cycled out as well?
Loved reading this! It's giving more context and structure to what I'm currently advocating for to my CEO. A question about high volume gifting - what's an expected posting rate? Or do you have everyone sign a contract to guarantee posting in exchange for gifting?
Hi Bri! The answer really depends on the brand and who you’re targeting, but generally a 30-50% response-rate for cold Instagram DM outreach and same post-rate from those who opt in. To your second question, I’ve never required posting or involved contracts. It slows things down a ton and feels less organic. But depending on how valuable your product is, you could require affiliate.