Jess! I'm late to the party reading this but I wanted to say THANK YOU for noticing Rothy's influencer program ;) This is my day job! Safe to say I'm pinning this article any time I need an unbiased reference. Excited to discover your Substack and will absolutely keep reading :)
I have been meaning to dig into Rothys! I get ads for them everyday from a new influencer - I wonder how much their ad spend is for tiktok. They also just opened a storefront on fifth avenue.. for some reason I can't imagine wearing them myself, it feels like an artificial brand to me (like increase influencer spend/ ad spend + throw the word "chic" in it) though they are comfortable.
Thanks for the shout out!!
Did you know Havaianas owns Rothys? Found that out the other day
But not entirely! 49.9% :)
Thank you for saying it :)
Yes that’s where the big investment came from! Power couple.
Love this! Happy Birthday to everyone’s favorite BRAND PERSON 🎈🎈
Love you and DTTA
Jess! I'm late to the party reading this but I wanted to say THANK YOU for noticing Rothy's influencer program ;) This is my day job! Safe to say I'm pinning this article any time I need an unbiased reference. Excited to discover your Substack and will absolutely keep reading :)
Omg hi! Brilliant strategy, hats off to you. Likewise! :)
❤️💞❤️💞
I have been meaning to dig into Rothys! I get ads for them everyday from a new influencer - I wonder how much their ad spend is for tiktok. They also just opened a storefront on fifth avenue.. for some reason I can't imagine wearing them myself, it feels like an artificial brand to me (like increase influencer spend/ ad spend + throw the word "chic" in it) though they are comfortable.